i am a creative freelancer, specialising in:   

  • Project Management (Information Technology & Event Management) 
  • Web design using the Squarespace and Shopify platforms
  • Writing online content and social media management
  • Branding and business support 
  • Styling and content cu ration

work experience

  • Over 10 years of experience working in Marketing and Communications
  • IT Project Manager at AustralianSuper and Brimbank City Council launching two staff intranets and council website
  • Staff Achievement Awards in 2011 & 2013 at Brimbank City Council

October 16 - Current

Marketing Manager
The Lab Organics

  • Email Marketing Campaigns
  • Digital Marketing Strategy
  • Content writing for blog

November 14 - Current
Creative Freelancer

  • Web design for personal and small business 
  • Branding and Online Content
  • Styling 

June 14 – Oct 14
Public Relations Intern
ETSY Australia

April 11 – Nov 13
E-Communications Officer
Brimbank City Council


Staff Achievement Award 2013 for Website Re-Development Project (Project Manager)

  • 750+ pages of content edited for readability and usability; reducing content down to 300 pages
  • Full re-design and re-branding including new functionality across the site and new information architecture based on the analysis of web and customer service statistics and feedback
  • Accessibility review and 3 year plan to achieve W3 AA standards
  • Provided significant assistance with the corresponding launch of the My Brimbank App and What’s Near Me functionality
  • Project completed with one other resource within 5 months and a budget of $15,000.00
  • Project met 70% of the desired outcomes outlined for the first year of Online Communications Strategy 2013-2016

Staff Achievement Awards 2011 for Website and Social Media launch

  • Edited 450 pages of content within 3 months
  • Conducted final roll-out of new website and CMS
  • Launched Council’s Social Media networks (Facebook, Twitter, LinkedIn, YouTube) which now ranks in the top 3 of 8 neighbouring Councils for followers across Facebook and Twitter
  • Project managed and launched the Sunshine Arts Spaces website, wrote the Online Communications Strategy 2013-2016 and got Council approval to Project Manage the Centralised Content Authoring Project which looks to reduce content authors from across Council from 120 to 15 super users who are trained in writing for the web, advance content management administration and accessibility.

Oct 10 – April 11              
Marketing and Communications Coordinator (Contract)
The Reach Foundation


  • Increased Facebook and Twitter followers from 2000 to 6500+ users in 6 months
  • Implemented new community engagement strategies such as videos, inspiring content and the involvement of the Reach Youth Workers on the networks.

July 09 to Jul 10                 
Project Communications Officer (contract)
World Vision Australia


  • Cleared backlog of 300 project reports for stakeholders in 6 months
  • Developed new reporting systems and templates.

Nov 08 to July 09              
Online Communications Producer (contract)


  • Intranet Development Project (Project Manager)
  • Migrated all content from old intranet across to new CMS (intranetID)
  • Trained content officers in creating and updating department pages
  • Trained staff across the organisation in using new intranet and created all user manuals and documentation

Mar 08 to Jun 08       
Change and Communications Coordinator, ANZ Asia-Pacific (3 month secondment)
ANZ Banking Group  

Jun 07 to Mar 08
Communications Coordinator, Consumer Finance
ANZ Banking Group


Bachelor of Information Systems
Monash University

Completed Victorian Certificate of Education.
Melbourne Girls’ College


Provided upon request